Kolkata: To address the Micro Small and Medium Enterprises Sector, the Bengal Chamber of Commerce and Industry(BCCI) organised an “Awareness Programme for the MSMEs” on Friday.”The objective of organising this program is to showcase to the MSMEs (pertaining to manufacturing and services) about the various types of service/facility available with the banks related to MSMEs for MSME development and growth. Besides, the objective of the program is to highlight the available government schemes for the MSMEs, which would really help them in further development and growth of their business operations in the near future,” stated Debkumar Basu, chairperson, manufacturing & MSME committee, the Bengal Chamber. Also Read – Heavy rain hits traffic, flightsThe programme was intended to help the MSMEs prepare a way forward on how to avail the various services of the banks and also the available MSME schemes of the Central and state governments.Apart from the above, the programme was meant to help the MSMEs understand about MSME Finance and its linkages and how to get access to newer markets.The target participants of the programme were the MSMEs from different sectors and sub-sectors of manufacturing and services. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedThe key participants were Ajoy Bandopadhyaya, director, MSME Development Institute (MSME DI), Kolkata and director, MSME Testing Centre (MSME TC), Kolkata, Ministry of Micro, Small and Medium Enterprises, government of India, Anjan Ghosh, former vice-president – Total Quality Management, Exide Industries Limited, A Mandal, president – Business Development, Techno Electric and Engineering Company among others.”Money and market will not save MSMEs. They have to have global quality product and good service. For global quality product they should have the knowledge to utilise high quality technology, as well as finance and marketing,” stated Anjan Ghosh, Former vice-president – Total Quality Management, Exide Industries Ltd. “The three aspects for MSMEs in West Bengal are agro-based industry, tourism-based industry and art-based industry. Among the three, art-based industry has maximum potential because there is a huge market for art globally. New entrepreneurs intending to join MSMEs will get maximum scope in art-based industry and the government will extend all possible support to them,” stated Sitanath Mukhopadhyay, assistant director, MSME Development Institutes, Kolkata, Ministry of Micro, Small and Medium Enterprises, government of India.