Gojek integrates app, name for Southeast Asian market

first_imgGojek is integrating its application and using the single brand name Gojek for all its markets in Southeast Asia.One mobile application can now be used to access Gojek’s services in all its operating countries. For example, Indonesian users can access Gojek in Vietnam with their current Gojek app.The company was previously known as GoViet in Vietnam and GET in Thailand, while it has been using the brand Gojek for its Indonesia and Singapore market. “The name integration in all four countries validates the competitiveness of local innovations at the international level,” the company’s co-CEO, Andre Soelistyo, said in a statement on Monday, which coincided with Indonesia’s 75th Independence Day.The company reported that GoViet had made it to the 100 most reliable products and services list by the Vietnam Economic Times. Meanwhile, GET’s food delivery was also reported to have the most growth among similar services in Thailand.“The platform’s integration is also a reflection of the dedication of our driver-partners who continue to serve us even during this pandemic,” said Gojek co-CEO Gojek Kevin Aluwi.He added that the company would also integrate its driver-partner applications, such as Gojek Driver and GoKilat Driver for courier services, into a single app called GoPartner.According to the University of Indonesia’s (UI) School of Economics and Business Demographic Institute (LD FEB UI) report released in August, Gojek’s contribution to Indonesia’s economy reached Rp 104.6 trillion (US$ 7.2 billion) last year, or around 1 percent of gross domestic product at the time. (eyc)Topics :last_img