At its session held on Thursday, July 27, 2017 in Ston, the Tourist Board of the Dubrovnik-Neretva County Tourist Board selected a new visual identity for the Dubrovnik-Neretva County Tourist Board, ie the destination of the Dubrovnik Riviera.The selection of the new sign was preceded by a thorough preparation of the competition with the Croatian Society of Designers, the announcement and implementation of a public call for tenders and the selection of the best solutions submitted to the competition. The best work, according to the Jury of the Visual Identity Design Competition of the Dubrovnik-Neretva County Tourist Board, was the work entitled EMBLEM of the author team Prospekt from Rijeka (Nikola Šubić, Martina Vasilj and Mile Kušić). After an agreement with the Dubrovnik-Neretva County Tourist Board, the author’s team finalized the awarded work and made several proposals for selection.In relation to the awarded work, only the name / name “Dubrovnik & AROUND” was changed and replaced with “Dubrovnik Riviera / Dubrovnik Riviera”. The sign has not been changed and remains in the original solution of the author team.The selected visual identity is based on a systematic solution derived from the recognition of the leading features of the County, in which the perception of tourists and citizens overlaps. These leading features are then associated with, as the authors say, “icons”, ie symbols that are common to the City of Dubrovnik and the entire County: the sun, walls, ships and boats, agricultural products, islands and the sea / water. Each of these “icons” is accompanied by a grapheme – a simple linear form – which develops the graphic language of the roof sign solution and its mutations in applications for certain areas of the County, but also for all other applications such as cultural institutions or theme parks. “The system of graphemes is sufficiently understandable and visually coherent, and it is especially interesting how different stories are told, told in a very concise visual and symbolic language. This aspect of the project provides an opportunity for further elaboration. The solution is graphically reduced enough to be easily applicable in various formats and contexts, while maintaining readability and recognizability. ” stand out from the Dubrovnik-Neretva County Tourist Board.