As millennials age, how will your marketing strategy need to change?

first_imgFinancial marketers that engage Millennial consumers have a tremendous opportunity, it is said, to differentiate themselves in the marketplace and forge long-lasting relationships. Which helps explain why reams of data exist celebrating the differences, attitudes and behavioral characteristics of Millennials — those born between 1980 and 2000.The appeal of a neatly packaged Millennial marketing strategy is readily apparent. Marketers can quickly craft a strong sales message by matching a segment with a product. Whether targeting Gen X, Millennials or Generation Z, striking consumers’ emotional chords ring up sales.So what defines a Millennial? According to the Boston Consulting Group, these eight attitudes characterize the Millennial demographic segment: continue reading » 23SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img